STORii connects Japan and the United States through sports, entertainment, media, and brand collaborations — turning cross-border opportunity into durable business growth.
With experience working across both Japanese and American markets, STORii serves as a bridge between cultures — helping organizations navigate opportunities that require local understanding, trusted relationships, and global perspective.
We work at the intersection of sports, entertainment, and media, where cultural fluency matters as much as deal structure. That combination is what allows partnerships to move from introduction to execution.
Connecting teams, leagues, and rights holders across Japan and the U.S. with the partners best positioned to work with them.
Building collaborations between brands, media properties, and entertainment partners that resonate with audiences on both sides of the Pacific.
Advising companies on how to structure and approach partnerships that span Japanese and American business culture, from first conversation to signed agreement.
Helping organizations enter a new market with the relationships, context, and credibility that take years to build on their own.
Identifying, evaluating, and securing sponsorship opportunities that align with a brand's goals and budget — on either side of the partnership.
Relationships in Japan are built on credibility, patience, and precision. We bring fluency in how Japanese companies evaluate, decide, and commit to long-term partners.
The U.S. sports and entertainment landscape moves fast and rewards direct access. We bring real relationships across rights holders, leagues, and studios — not just outreach.
Raised on the island of Guam, Toy Matsushita has lived between Japanese and American culture his entire life. That dual fluency became a career—from working with the Yomiuri Giants, Japan's most historic and influential professional baseball franchise, to serving inside Major League Baseball clubhouses as a player interpreter with the Chicago Cubs, one of MLB's most iconic and storied organizations. Today, he is the Founder of STORii, a strategic advisory firm built to do professionally what he has done personally for years: connect Japan and the United States through trusted relationships, cultural insight, and strategic partnerships.
Whether you're a Japanese company exploring U.S. sports and entertainment opportunities, or a U.S. rights holder looking to reach Japan — we'd like to hear from you.